Available for projects

Logos, packaging, and websites that help small brands stand out

02Capabilities

What you'll see

The problem, the process, and the result for each project.

Brand audit · 6 notes
The old logo felt generic
Customers love the new packaging
It finally feels like us
We needed a cohesive look
The website builds credibility
People remember the brand now
Drag a note, or
01 · Research

Deep Research

Understanding your brand, audience, and what makes you different before any design begins.

Motion · easing
cubic-bezier(.34, 1.56,.64, 1)
02 · Craft

Craft & Collaboration

Logos, packaging, and web design developed through close feedback and iteration.

Brand recognition
3.3%▲ +38%
3 months · survey
03 · Outcomes

Launch-Ready Delivery

Final files, brand guidelines, and support to help you launch with confidence.

03Selected work

Featured Projects

Case studies with problems, process, and results.

Overhead view of a sliced gimbap roll on a white plate with kimchi and yellow pickled radish on the side, on a light wooden table.01

Yeolmu Kitchen

Brand identity and packaging for a Seoul fermented foods company

2025
02

Glow Botanics

Logo and website for a natural skincare startup

2024
Neatly plated gimbap slices on a white rectangular dish on a wooden board, with a bowl of soup, chopsticks and a beige linen backdrop.03

Bapsang

Visual identity and menu design for a home-style Korean restaurant

2024

04How it works

My process

From first call to launch, here is how we work together.

Version history
yeolmu / brand v3 final
  1. 01

    Discovery Call

    We talk about your brand, your audience, and what success looks like. I research your market and competitors to find the right direction.

  2. 02

    Design & Feedback

    I share concepts and we refine together through rounds of feedback. You see progress at every step, not just at the end.

  3. 03

    Deliver & Launch

    You receive final files, brand guidelines, and support to launch. I stick around to make sure everything lands well.

05About

Brand designer in Seoul

I help small food and beauty brands look as good as they are. My work spans logos, packaging, and websites, always focused on making your brand memorable and trustworthy.

Every project here shows the full journey: the problem we solved, how we got there, and the final result. I believe the process matters as much as the polish.

Laptop on a wooden desk showing stationery and branding design mockups, dried flowers in a silver pot, bright minimal room
studio_seoul.webp4:5

06Start a project

Let's work together

Have a brand that needs shaping? Tell me about your project and I will get back to you within a day.

BasedSeoul, available worldwide
01
02
03
0 / 1000